外贸跟进邮件模板及技巧详解

在当今的外贸领域，有效的跟进邮件至关重要。数据表明，70% 的邮件营销和 B2B 销售人员在第一封邮件未得到回复时就选择放弃，这无疑错失了众多与潜在客户预约会议的机会。然而，若在发出第一封外贸开发信后继续跟进第二封、第三封邮件，就有 25% 的几率获得客户回复并成功预约销售会议。
 

一、外贸开发信中重视跟进邮件的原因

在国外，无论是欧美发达国家还是发展中国家，商务人士的邮箱每天都会收到大量内部及外部邮件，第一封开发信被忽略的概率极高。若不发送后续跟进邮件，获得回复的概率微乎其微。

第二封、第三封开发信能让业务员有机会更深入地了解潜在客户的画像，从而写出更具针对性的邮件，提高客户回复概率，实现更深度的客户沟通。
 

二、不同场景的外贸跟进邮件模板及点评

1、留语音消息后的外贸跟进邮件模板

外贸跟进邮件模板 1：发送语音消息后预约客户会议

Hi [Name], 

I just called to [Purpose].

 In my voicemail, I mentioned that I’m going to offer you something you’ll be interested in. We’ve made an in-depth analysis of your company and are ready to provide you with solutions to cater to your actual needs. 

Don’t hesitate to take a look at a very short demo showing you exactly how [Prospect’s company] can benefit from [Your offer]. 

Are you free on [Date] for a quick chat?

Thanks!

 [Your name]

点评：此模板效果好的原因在于高度个性化，且展现了客户价值。邮件中表明公司已对客户背景进行研究并发现其需求，还可附上简短视频演示，展示产品或服务。

2、和客户初次沟通后的外贸跟进邮件模板

外贸跟进邮件模板 2：和客户预约会议

Hi [Name], 

Thank you for your time! I enjoyed our conversation and was excited to learn more about your company’s goals and processes. I understand the current issues you’re facing [Challenges discussed in the previous conversation] and how they [Negative impact on a prospect’s company].

 As promised, here’s more information about how you can [Positive expectation about using your solution] with our help and [What you can do to solve their business problem]. 

I’d be very happy to chat again on [Date and time] to answer all your questions and discuss what else we can offer to help you meet your goals for 2024. 

Best regards, 

[Your name]

点评：以友好的语气开头，总结之前的讨论，充分考虑客户痛点并提出解决方案，从积极的表达开始，强调客户能从合作中获得的帮助。
 

3、常规外贸跟进邮件模板

外贸跟进邮件模板 3：第二次跟进邮件邀请会议

Hi [Name], 

In the previous email, I sent you some information on how you may increase your productivity with sales automation software [Details of the previous email]. It would be interesting to know whether you are using any tools at the moment. If not, I’d love to share some working tips on how to choose the platform that would fit your business goals. 

Are you available for a 15-minute chat on [Date and time]? Let me know what works best for you. 

I look forward to hearing from you,

 [Your name]
点评：邮件简洁有力，清晰阐述了先前跟进工作提供的价值及可能提供的更多价值，明确说明会议时间短，降低客户拒绝的可能性。

外贸跟进邮件模板 4：多次跟进邮件后预约客户会议

Hi [Name], 

I tried to contact you a few times to go over suggestions on increasing your productivity with sales automation tools.

 I haven’t heard back from you, which tells me you may not be ready to speak about it right at the moment. That’s okay. I don’t mean to bother you. 

We can have a brief talk whenever it’s most convenient for you. Please, inform me when is the perfect time for you to have a conversation with me and how many minutes you have at your disposal?

 I look forward to hearing from you,

 [Your name]

点评：让客户确定会议时间，显示出对客户的尊重，同时不强行打扰客户。
 

4、触发事件之后的外贸跟进邮件模板

外贸跟进邮件模板 5：客户多次打开你的邮件但是没有回复之后的跟进邮件

Hi [Name], 

Two weeks ago I sent you an email with a brief video about how our sales and marketing tool works. You haven’t responded, being busy, I assume, with the month closing procedures. 

Now that a new month has started, I would like to clarify whether you have watched our demo and talk about our offering in detail. 

What about having a quick chat on [Date and time]? We may look through this demo together, and I’ll be glad to answer all your questions that may arise. 

Best regards,

 [Your name]

点评：在合适的时间提供报价，展示对潜在客户公司和业务的理解。

另一个跟进邮件模板（客户同事查看产品页面和定价计划后）

Hi [Name],

 I’ve noticed your teammates have visited our [Your product] page and pricing plans this week. 

Our [Your product] helps companies like you [Your product description and advantages]. 

Do you have 10 minutes on [Date and time] to speak more about our tools your teammates have been researching? Besides, I’ll be glad to clarify our pricing plans and freemium. 

Looking forward to hearing from you,

[Your name]

点评：趁热打铁推进销售进度，强调产品优势及能为客户带来的价值。

5、展会结束之后的外贸跟进邮件模板

外贸跟进邮件模板 7：展会之后预约客户电话会议沟通

Hi [Name], 

It was a pleasure for me to get acquainted with you at [Business event]. I hope you enjoyed it as much as I did and got some new portion of information about sales automation tools to improve your [Prospect’s current problem]. 

Boosting your sales team’s productivity must be a top priority for you. That’s why I thought you’d be interested in learning more about [Your product], which companies like yours use to [Your advantage]. 

I’d love to have a brief conversation with you about your expectations of an effective sales automation tool. What about [Date and time]?

 Meanwhile, let me send you some insights on how to choose the fitting sales software for your business [Piece of content]. 

Regards, 

[Your Name]

点评：高度个性化，提及潜在客户的竞争对手，吸引客户关注，同时强调潜在客户的挑战并提供价值。
 

6、被客户拒绝之后的外贸跟进邮件模板

外贸跟进邮件模板 8：在客户拒绝后跟进邮件预约会议

Hi [Name], 

Thank you for sharing this information with me. I see that it’s not the right moment for you to consider my offer. What if we arrange an interview after a while, and I will show you what we are doing and how our service may help. When is a good time for us to chat? 

Best regards,

 [Your name]

点评：站在客户立场思考问题，不急于让客户接受方案，询问客户合适的会议时间。
 

三、如何写跟进邮件给外贸客户以安排客户会议

必须对自己的产品和服务非常熟悉。外贸销售不仅要了解产品，更要专注于产品的优点，尤其是与潜在客户需求相关的收益。

给客户带来价值。优秀的外贸业务员能为潜在客户提供有价值的东西，且用数字表达产品或服务的价值，如使用工具可节省的具体金额，比含糊的表达更具说服力。

分析客户的反应。从最初的互动开始理解客户的感受，根据客户的态度设置跟进邮件的核心内容，如客户对报价的怀疑或冷漠态度。
 

四、总结

安排客户会议应成为外贸跟进邮件的重要目的之一。跟进邮件的表达应尽可能个性化，以增加将潜在客户转化为成交客户的几率。希望上述跟进邮件模板能帮助大家写出更好的外贸开发信，让客户会议安排工作更加容易。外贸开发信的标题、格式及范例值得我们深入学习，以提高客户回复的转化率。若需完美的解决方案实现外贸开发信跟进邮件自动发送，可使用 Geeksend 作为业务增长的最佳工具。