四种邮件序列范例：助力潜在客户开发与转化

在电子邮件营销中，冷邮件是一种关键的外展方式，能够有效帮助企业接触新的潜在客户。但一封冷邮件往往不足以促成客户的购买决定，这时邮件序列的作用就显现出来了。精心设计的邮件序列能够以更系统化的方式多次触达客户，逐步推动他们采取行动。今天我们将分享四个高效的邮件序列示例，帮助您在业务中有效地转化潜在客户。

一、邮件序列是什么？

邮件序列是一组按照预设条件和时间间隔自动发送的邮件，旨在与客户建立持续互动。这些序列可以通过两种主要方式进行触发：
● 基于时间：按预定时间发送，比如注册后第1天，购买后第30天，或活动结束后的特定日期。
● 基于行为：触发条件包括购物车放弃、产品浏览、内容下载或邮件订阅等特定操作。基于客户的行为触发邮件序列，能够带来更精准的互动效果。
邮件序列让营销人员得以在客户的决策旅程中，始终保持适时的沟通，同时确保营销内容的个性化，提升用户体验。

二、为什么后续跟进如此重要？

后续跟进是邮件序列中的核心环节，是提升潜在客户转化率的关键。研究表明，许多客户在做出购买决策前，通常需要7至8次的接触才会真正采取行动。因此，邮件序列通过多次的沟通和接触，不仅提升了品牌的影响力，还逐渐激发客户的兴趣。
自动化邮件工具如Geeksend，使这些跟进邮件的发送变得更为便捷。这种工具不仅能够节省时间，还能确保您的后续沟通按计划准时进行。数据显示，仅一封后续邮件就能使回复率提高至27%，效果显著。使用邮件序列，让您的营销流程更具连贯性，显著提升销售转化的可能性。
 

三、邮件序列的最佳跟进频率和次数是多少？

在邮件序列中没有固定的后续次数和时间间隔，但可以根据不同情况进行优化。一般来说，3-5次的后续邮件较为合适，但这也需要根据客户的接受度和业务需求来调整。
以下是 Steli Efti 推荐的邮件跟进间隔策略：
1.初始邮件：第1天
2.第一次跟进：第3天
3.第二次跟进：第7天
4.第三次跟进：第14天
5.第四次跟进：第28天
6.第五次跟进：第58天
7.后续跟进：此后每月一次
这种方式能在保持频率的同时，不会让客户产生疲惫感。为了进一步提升回复率，可以在第三封邮件中增加一个明确的选项，询问收件人是否有兴趣，从而帮助筛选出潜在客户。
 

四、什么工具适合创建邮件序列？

Geeksend是一个优秀的邮件序列自动化工具，帮助您轻松管理客户关系、跟踪回复和维护潜在客户档案。通过其内置的邮件预热功能，还能有效提升邮件的送达率和发件人信誉，为邮件营销活动的顺利进行提供保障。
 

五、邮件序列示例
 

1.人力资源需求邮件序列示例

假设您的公司想要招聘邮件的收件人。

（1）人力资源招聘初始邮件

主题：New job opportunity at “company name”- referred to you by “contact’s name”

Hi “recipient’s name”,

I hope this email finds you well. Just wanted to reach out to you regarding a unique job opportunity after coming across your profile on ___. I work for “company name”. A “job title” position just opened and we think you'd be a great fit for this job.
If you're interested, should we schedule a quick zoom call on “date and time”? Looking forward to hearing from you soon.

Best,
“Your name”
“Your email signature”

这将是您的邮件序列中的第一封邮件。然后您可以撰写两封后续跟进邮件。可以这样写：

（2）人力资源招聘后续跟进 1

主题：Our offer for “job title” still stands

Hi “Recipient’s name”,

Just wanted to know if my offer for recruiting you as “job title” made it through your busy inbox.
If you’re down for it, please reach out to us.

Best,
“Your name”
“Your email signature”

（3）人力资源招聘后续跟进 2

保持您的电子邮件简洁明了，并尽可能使其个性化。

主题：Trying to connect from “company name” for the “job title” position.

Hi “recipient’s name”,

We understand you’re very busy. But give it a thought.

Best,
“Your name”
“Your email signature”

2.扩展潜在客户邮件序列示例

为扩展潜在客户创建的邮件序列。

（1）潜在客户扩展初始邮件

首先，列出您想向其销售产品的潜在客户名单。创建一个传达紧迫感并增加价值的主题行。可以这样写：

主题：Want to save 20% on your next purchase?

We thought you would be interested in “company name”’s new launch where you can get 20% off on your first purchase. Let us know if you're down for it and want us to send you the coupon code.

Best,
“Your name”
“Your company name”

（2）潜在客户生成后续跟进 1

主题：our coupon code of “company name” will expire soon.

Hi “recipient’s name”,

I wanted to quickly remind you that your offer to get 20% off on any purchase from “company name” still stands. But it's going to expire soon.
Waiting eagerly for your reply.

Best,
“Your name”
“Your company name”

（3）潜在客户生成后续跟进 2

主题：Your Coupon Code will Expire in 3 days.

Hi “recipient’s name”,

As you are a software engineer and tech-savvy, we figured you would love this offer. The new “product name” is now $1359 from $1699 only for the next 3 days. So, use your coupon code ____ now.

Best,
“Your name”
“Your company name”

3.课程销售邮件序列示例

假设您的课程名称是 “如何在工作面试中脱颖而出”。我们将让这个邮件序列更加丰富充实。

（1）课程销售初始邮件

主题：I have some amazing news for you.

Hi “recipient’s name”,

Job seeking can be a very exhausting process. Trust me, I know. The burden of pleasing your employers can be fairly difficult. But it doesn't have to be this way. I also went through that phase and have decided to put an end to it. After several months of experience in job searching, I have curated all my tips and tricks to create a career-changing course to help you find the job of your dreams.
I am absolutely thrilled to announce my new course “how to ace your job interviews” which is going live in a week, on 27th October 2021.

Sincerely,

“your name”

（2）课程销售后续跟进 1

主题：I have an important announcement to make which you're going to love.

So, I hope you got my email regarding a new course on “how to ace your job interviews”. It is opening in a week!! For you to get an overview of what you can learn from the course, here are some points. You can learn how to prepare for the interview, the perfect posture, and how to strategically use your body during the interview to exert confidence. You can also learn how to pour your 100% in the interview.
If you're interested, keep an eye out for any emails about the course.

Best Wishes,

“your name”

（3）课程销售后续跟进 2

主题：“How to ace your job interviews” is now live!!

In my first email, I talked about my course opening in a week. I gladly announce that it is now live! 75 of 200 seats have already been reserved. Here’s a review from one of the participants who signed up for the course, “ I am so excited to ace my job interview. This is exactly the course I was looking for. I believe this is going to help me get a job finally”. So, what are you waiting for? The enrolment period is open until 29th October.
Hoping to hear from you.

Best regards,

“your name”

（4）课程销售后续跟进 3

主题： “recipient’s name”, your time to enroll is ticking.

My course on “how to do ace your job interviews” is open and waiting for enrollments. Are you interested? If yes, what are you waiting for? If not, I can guarantee you that if you don’t get a job within one month of finishing the course, you get your money back. How about that?
Waiting for your reply.

Sincerely,

“your name”

（5）课程销售后续跟进 4

主题：I want to thank you “recipient’s name” and offer you a gift

I almost never do this, but I’m doing it for you. Thank you for supporting me and being a part of this community. As a token of my thanks, I want to offer you a present.
You can claim a spot in my online course for free for the next 72 hours. Moreover, you can also request a 30 minute one on one session to discuss your aim and career goals.
So, call us at ______ and you can claim your gift. The offer stands till 4th November.

Thanking you,
“your name”

（6）课程销售后续跟进 5

主题：I would like to thank you “recipient’s name”.

Words are not enough to thank you, “recipient's name”.
The love and support from you guys are what keeps me going. I am so happy to help all of you and I plan on doing so even more in the future. So, I would like to work together with you and add value to your life in whatever way possible.
Looking forward to continuing working with you and help you make the most out of your career opportunities.

Your coach,
“your name”

4. SaaS 试用邮件序列示例

SaaS 试用提供商的邮件序列模板。

（1）SaaS 试用初始邮件 

主题：Welcome to Zoom, “recipient’s name”!
Hi “recipient’s name”,
First of all, thank you for choosing Zoom. My name is ___ and you can think of me as your personal assistant. I am here to guide you through your trial.
Perhaps, you had a chance to log in and roam around the software a bit. But, if you didn't, don’t worry. I’ll guide you through! Here is our getting started video. It'll help you set up your Zoom and will cover all the basics of it.
I’ll check how things are going in the next 30 days through emails. If you have any questions, feel free to text me at @_____.

Talk to you soon,
_____.

（2）SaaS 试用后续跟进 1

主题：Just wanted to check-in.

Hello, “recipients name”
You’ve been using zoom for a few days. How is it going? Did you face any problems?
I don’t want any of your questions to go unanswered and want to help you get the full experience of Zoom. Reply back to this email if you have any questions. I’ll get back to you ASAP. Also, you can check out our support center and go through the FAQs.
I’m always here to help you so don’t be a stranger!

Sincerely,
______.

（3）SaaS 试用后续跟进 2

现在您已经与他进行了沟通，在这封邮件中，您可以询问他们是否想订阅付费版本。

主题：Make your Zoom meetings run without a time limit.

Hi, “recipients name”
I’ve seen you conducted your first meeting after setting up your account on Zoom. It looks like you’ve seen some good results.
I think this is the right time for you to consider taking a look at our various plans so that you can get the full experience of Zoom. As you’ve conducted your first meeting, you know that the free trial ends in 40 minutes. But with the paid subscription, you can conduct your meetings without any interruptions.
Hoping to hear from you soon.

Best,
______.
 

现在，我们已经展示了 4 个模板，我们相信您已经准备好开启您的邮件序列之旅了。但首先，让我们来了解一下如何创建邮件序列的步骤。

如何创建邮件序列开展邮件自动化营销活动？

Geeksend 的邮件自动化营销工具可创建和管理全自动邮件序列，借助条件触发器和无限跟进，能在适当时间向合适受众发送个性化邮件，提高参与度并获更多回应。

使用其营销活动创建器，仅需四个简单步骤即可轻松创建并启动营销活动。

步骤 1: 序列邮件

第一步是使用简单的拖放编辑器创建邮件流程或序列邮件。

您可以添加和自定义四个基本组件（在这里您可以分别了解四个组件：电子邮件、触发器、延迟、目标）。每个组件都带有您需要设置的参数。

步骤 2: 潜在客户

在此步骤中，您需要在邮件自动化营销添加收件人并调整相关设置。

 ① 选择客户列表

 ② 选择“不要发送到”选项

如果勾选这两个选项，只会给有效邮箱发送营销邮件（默认不给无效邮箱发送邮件）。

 ③ 免发送邮箱列表名称（非必选项）

 ④ 如果潜在客户变量缺失（二选一）

◆ 将其发送至变量缺失列表

◆ 继续营销

步骤 3: 发送选项

第三步，您将选择用于进行邮件自动化营销的邮箱帐户、指定跟踪设置、设置营销活动时间表并选择营销持续时间。

步骤 4: 审核

最后一环节，请命名您的营销活动，审核您的邮件序列，并仔细检查所有设置。如果需要进行更改，您可以返回前面的步骤。

要预览收件人实际看到的邮件效果，特别是当其中包含个性化内容时，只需点击下方的邮件预览。 当一切准备就绪时，请点击右下角的“保存”按钮，启动您的营销活动！

点击此处：获取创建自动化营销详细教程

创建一个成功的电子邮件序列需要时间和努力，但通过精心规划和执行，您可以与受众建立良好的沟通，并实现您的营销目标。现在开始用Geeksend邮件营销工具创建您的邮件序列，开启自动化营销吧！